The image to the left is a newspaper advert for an ironing service. It's pretty basic, as far as adverts go, but I suppose it has to be basic in order for it to make sense on the page. It also has to stand out from all the other ads. So that's one thing I can try to accomplish. At the top, there is a big bold heading, in the form of a rhetorical question, directly targeting the reader. The rest of it just consists of minor details about the ad, and some pictures to make it look more attractive. At the bottom are the contact details for those interested. The font is very plain and boring, but readable.
To the right is the second advert. It's for a vinyl record and CD shop, just putting their name out there. The top holds the name of the shop and there is a mascot to the left. A mascot would be a good idea for mine, so I may consider it. It may make advertising easier. The slogan is centered fairly catchy. It relates to the reader, unlike most other adverts. More ideas for me. Again, at the bottom are the contact details. This seems to be a convention of them, as the ads are generally read from top to bottom. I will probably follow these codes and conventions when making mine, because they have proven to be effective. Changing things around might prove to be a bad decision. The font here is understandable, but it isn't that plain. It's a sort of curly handwriting font.
Now here's an old advert that I found. I thought comparing old with new would also be a good idea, so we'll see if there are any similar traits for the old ones. It's a Disney ad, and it clearly contains a lot less information. But I suppose just the fact that it is a Disney ad would be enough to attract the desired readers. It seems to be for a boat ride, a family event. And the date and time information is at the bottom. Centered and taking up most of the space is a cartoon picture of the boat and the captain, inviting the reader. This would be the first thing you'd see on a newspaper page, really. Looking at it, it would stand out among other ads. This is both good and bad; you can fill your space with an attractive picture to gain attention, but at the expense of losing space for extra text showing the details. And the details are important for me, so I'll have to take this into consideration. The font here is very cartoony and interesting for an old advert, but not surprising, seeing as it's Disney-related. Still, it's a good idea to mix around the look of the text.
Finally, to the right is a comparison of two newspaper ads. One is for a movie called 'Jennifer's Body' and the other is for a TV series called 'True Blood'. The images are similar, which is why I thought it would be a good idea. The Jennifer's Body advert is just a big picture with the title and some additional information. The lips and blood would be what attracts the eyes of the reader. Reading further down, you would then see Megan Fox's name and then the movie title. This would be all that was needed to successfully advertise it for now. But that is just relying on the power of Fox's name. I would need a lot more information on mine, so I might look to the above posts for ideas. The True Blood ad is extremely similar to the Jennifer's Body one, as it also just consists of the lips, blood and additional information. Because this is a TV show, it has the date and time included, but in the American format. The tagline is also visible. Taglines seem to be a necessity. Both adverts have information on the creators, mentioning successful projects they worked on before. Jennifer's Body is from the makers of 'Juno', another successful film; and the creator of True Blood also made 'Six Feet Under'.
Overall, it seems that a mixture of images and text would be ideal. Information on TV shows, such as dates and times are useful, with the channel name/logo, like the HBO one on True Blood. Additional information on the show would be relevant, and maybe I could have the tagline at the top, to be the first thing read by the viewer. Looking into ads has been a good opportunity to get ideas that may be successful.
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